Why is CRM important
Business is about offering Product/Service and customer is heart of the business. Any business cannot exist without its customer, hence it becomes of utmost importance to keep the customer happy. What you do to start a business and keep it going:- Get new customer/acquire new customer. Enhance relationship with existing customer. Retain customer so that you have increased customer base. Now lets say you have started a business to sell musical instrument, and you have big names endorsing your brand. Your brand is gaining popularity and everyone is considering your product along with other supplier/companies. Now if you have CRM, you can simply import existing customer data and sync all the leads in sync with the system. For new/potential customers :- Call/text/email customers telling them more about the product and help them buy(Sell your product or service). If customers are considering to buy at sometime, you can arrange email/call reminders. Send them promotion